Thursday, April 21, 2011

Join the Union.


Last week I reported on a new restaurant and bar about to open called Union. It's on the corner of J Street and Highway 101 in downtown Encinitas; where the old When In Rome establishment resided (across the street from Hansen's Surfboards). Definitely doesn't look like the old When In Rome- proprietor Eric Leitstein wanted something unique in Encinitas and he started from the ground up. I was invited this week for a sneak peek and met up with marketing guru Justin Brown who gave me the finer points of the next big hot spot in north county. First and foremost, Justin wanted to say that using local craftsman for the fixtures was an important part of Union's DNA. If you want to have a spot where locals will hang, start with local craftsmanship. The fixtures in the main hall are definitely not from Ikea and have a chunky wood and iron look and feel. Even the name Union was well thought out- it represents the working man, pride, craftsmanship; basically a place you can get a great meal, a cold beer, and a good class of wine. The food will be 'Coastal New American' where you'll get classic fare with a twist. Prices will be in the $10-$20 range (food that is- not a glass of beer- go to Vegas or a Charger game for a $20 beer).

The restaurant has 5 distinct areas. As you walk into the front door, you'll hit the Main Room where the bar holds 28 taps and roll up 'garage door' style windows so you can experience the hustle of downtown Encinitas.

If you want a more civilized dining experience, head over to the Oak Room where you can enjoy a glass of fine wine and eat in a quieter setting. Or if you're like me, I'll be eating in the Tap Room where my kids will be making a mess (sorry Eric) and I'll be downing a pint.

And if your group really wants to live it up, head outside to the patio for dining where a kid's play area, the sun, herb gardens, ocean breeze, and bocce ball courts are in session.

And for the pub aficionado, play some darts in the dart room. Long story short, if you can't find a reason to visit Union, then you probably don't like a good time. Opening in early May, make sure to get there early as there will definitely be a line out the door.