Monday, May 19, 2014

North County New Business News: Bing!


The 3 best things about business in Encinitas is:
-The vibrancy of the downtown Encinitas mainstreet
-Variety of Mexican food (seriously- I think we have around 30 restaurants)
-The surf shops

I've always been a big fan of surf shops. I worked at a few over the years but my first one was a little hole in the wall during high school. Loved the old guys talking story, the groms causing havoc, grabbing a free bar of wax here and there, seeing new boards being delivered, just- everything. Encinitas has seen a few come and go (R.I.P. Sunset, K5, Nectar, etc.), some have stood the test of time (Encinitas Surboards and Hansen's), and some just pop up- like Surfy Surfy and it's new neighbor, Bing Surfboards just south of Leucadia Blvd. on the 101.
Cool vibe inside this shop. Non pretentious helpful employees, clean, good selection of boards, wetsuits, tees, boardbags, wax- the essentials. Won't find a Wavejet on the rack or Realm boardshorts in the aisles here- only the good stuff.

So just who is Bing? The Encyclopedia of Surfing can shed some light on the legendary shaper better than I can...

"Market-wise surfboard manufacturer from Hermosa Beach, California; founder of Bing Surfboards, one of the sport’s best-known brands in the 1960s. Copeland was born (1936) in the Los Angeles County oceanfront suburb of Torrance, raised in nearby Manhattan Beach, and began surfing at age 13, with future big-wave crusher Greg Noll. Copeland and Noll both learned how to make surfboards from American board-manufacturing pioneer Dale Velzy.

Copeland joined the Coast Guard and was stationed in Hawaii from 1955 to 1957; the following year he and surfing friend Rick Stoner set out on a six-month oceangoing surf cruise across the Pacific, with stops in Hawaii, Tahiti, Moorea, Bora Bora, and Fiji. They ended their journey with a two-month stay in New Zealand, where they introduced the Malibu surfing style to the wave-ski-riding locals, and together built about 10 boards to leave behind as gifts.

In September 1959, a few months after returning home, Copeland opened Bing Surfboards on the Hermosa beachfront (Stoner opened Rick Surfboards shortly after); in 1963 he moved the shop to Pacific Coast Highway and went on to become one of the most popular boardmakers of the decade. Surfer/shaper Donald Takayama was an early Bing team rider; shaper Dick Brewer produced the Bing Pipeliner model in 1967 (a board, as surf historian Mark Fragale later noted, that “forever changed the parameters for big-wave guns and speed designs”); California surfer Rolf Aurness won the 1970 World Surfing Championships on a Bing surfboard.

The company’s most famous surfer was Hawaiian-born David Nuuhiwa, who fixed his name to two hot-selling Bing models, the Noserider and the Lightweight. Both came out of the gates strong in terms of sales, but the shortboard revolution was about to overhaul all surfing design parameters, and by early 1968 the Nuuhiwa models were all but forgotten.

The late ’60s shortboard revolution was disastrous for all established board manufacturers, as surfers by the thousands flocked to small label “backyard” builders, who were quicker to pick up on the newest designs. Bing Surfboards survived, and in 1973 began to market the bonzer, a futuristic board invented by Malcolm and Duncan Campbell, with a double-concave bottom and three fins—design features that would later become standard. But Copeland had by that time grown tired of the business, and was feeling estranged from the longhaired surf scene; in 1974 he licensed the shop name and moved with his wife and three children to Ketchum, Idaho, where he became a partner in a moving and storage business.

In 2003, Copeland was inducted to the Huntington Beach Surfing Walk of Fame. Bing Surfboards: Fifty Years of Craftsmanship and Innovation was published in 2008. Since 2000, with Copeland’s go-ahead, South Bay shaper Matt Calvani has made replica Bing surfboards."
Mele was working when I came in over the weekend to check out the shop and she gave me a quick rundown on the place. When Bing opened their new shaping bay about 6 years ago off Westlake and Encinitas Blvd. (next to Ding King), they thought it was the perfect time to open up the shop in Leucadia at the end of 2013. So now their churning out boards up the street and stocking them in the cool little shop down on the coast. Hours are 10-6 Monday to Saturday and Sunday 10-6. Make sure to bike on down there this weekend and check out one of the reasons on what makes Encinitas so great.